Enrico Casati

We haven't done it yet because we don't have enough inventory, but we're waiting for a big delivery of shoes actually the coming month in February.

Let's get the romantic story first.

So the first idea came up in the summer of 2012, and I quit my job in November of that year, and we launched the first collection and the website in May 2013.

So it took around six months, I would say, from...

the first full-time day working at Velasca to actually being able to sell my products.

And it was mainly sourcing the products, so finding the right suppliers, which is not easy at all.

And getting the technology, the website, and getting my head around the strategy to successfully launch the business.

And since then, I would say the first year has been a lot about testing and with really small budgets because we financed it ourselves.

And since September 2014, we've had more people.

Around 15,000.

More or less.

It still sounds amazing to me when I say it.

In US dollars, it would be around 210.

So it's a bit more than the one pair of shoes, 1.3, I would say.

It also, that's actually one of our goals to increase that by obviously by adding some accessories and some complimentary products.

That's gonna be like a strategy for the next 12 months.

Oh, I mean, we have a very good repurchase rate.

Within the first six months, that's one of the best statistics that we have.

One third of customers buy again.

So it's a business that to make money very much relies on the quality of products because you want those customers to come back.