Enrico Casati

It's not a one time transaction.

especially because you spend so much money and so much effort into, you know, getting the customers to trust you and to trust buying a pair of shoes that is basically, let's say, unknown because we just started and buying it online that you want to maintain that relationship and really try to sell, you know,

other styles, uh, in the shoe, uh, or other products like in this accessories market, we're working on belts, we're working on, uh, you know, bags, anything leather related, uh, we're going to be very soon.

Um, if you, if you want to dig deeper into the marketing

strategy, you're not making money on the first sale.

We calculated around, we spent around 50 euros per customer acquisition, you know, the cost of acquiring a customer.

But the lifetime value of that customer, as you can see, normally on average, one out of three people already buys again after six months, within the first six months.

The lifetime value is really worth the cost that you're spending.

That's why we got the investment from VCs.

as well as we need investment.

They need the investment from VCs.

Yeah, they drill me.

So if I didn't know these numbers, I wouldn't have signed the contract.

It's, um, it's around 20,000 more or less.

Yeah.

Just below that.

What's your best seller?

It's the black Oxford, you know, as much as we try to offer different styles, the black Oxford wins.

Yeah.

It's a, no, no, no.