Enrico Casati

Top line.

No, no, no.

Top line revenue, net of any taxes.

So without the value added tax.

Very cool.

Our goal is to, our goal is to reach four within 18 months.

It's actually, it's actually more important in net revenues than you have on a monthly basis when you're growing that much.

So whenever you speak to BC, they usually ask us like, what is your run rate?

Like what is your like last three months run rate net revenues on a monthly basis?

Because, I mean, if you're making like 100K this year and maybe 400K next year, when you're looking at the valuation of the company, obviously you need to consider this high growth.

You can't just look at the previous 12 months.

It grows too fast for that.

What works for us is any paid advertising that has an emotional component to it.

So the lion's share of our budget goes on Facebook.

We have different strategies to acquire customers on Facebook.

But whenever there's a display advertising or video advertising or something that allows us to tell a story or show the product, that works really well for us.

That's great.

is typical keyword advertising, which is, according to me, according to my experience, more geared towards e-commerce platforms that want to intercept a demand that is already online.

I'm going to say the, if it's a business book, it's more like a lifestyle book.

The, the four hour work week by Tim Ferriss.