Enzo Anz

So during the pandemic, a lot of markets that were first in person turned online.

So a lot of new business propped up that helped people move from an in-person marketplace to online.

So they were doing Zoom calls.

And that's kind of how we got our first customers.

Uh, it was initially we found the person that ran it through a Facebook group and then we started doing, um, calls with them over zoom, helping them with their taxes.

And then they were the first customers that then started using the app.

So we now have 1000s of customers.

We don't like to disclose the exact amount because we're still quite early, but we're doing pretty well.

Between 1000 and 10,000.

It's a bit of a mix.

So our most effective channels is when the need is highest, which is during tax return season and is classic performance marketing.

Something to keep in mind is that your average retention when it comes to accounting is 10 years.

And on a product that you pay anywhere between £30 to £100 a month for, we can be quite effective when it comes to performance marketing during tax return season.

Outside, we just use a collection of referrals and SEO that works best.

Yeah, so coming from a challenger banking background, the average there that we had was anywhere between 100 and 200 pounds or in dollar terms, like 120 to 250 dollars.

If we can acquire somebody for less than 100, that's already really effective because the payback period is so short.

We've seen stuff way lower than that.

So anything less than 20 dollars.

I think it is TikTok that we've used exactly like you said.

I think what really worked well for us were personable ads.