Eran Galperin

When it started, I initially, first of all, the language that they use in a lot of this inbound is very vague. I didn't think it was about buying the company. I thought it was venture investment, basically. They talk about growth equity, like we said at the beginning. At that time, I didn't know exactly what that meant. It's like, oh, are you interested in growth investment into your company?

When it started, I initially, first of all, the language that they use in a lot of this inbound is very vague. I didn't think it was about buying the company. I thought it was venture investment, basically. They talk about growth equity, like we said at the beginning. At that time, I didn't know exactly what that meant. It's like, oh, are you interested in growth investment into your company?

I'm like, no, you know, I'm bootstrapped. Not interested in that. Eventually, one of them actually used direct language. And I'm like, okay, interesting. I think we're too small, but let's talk and see where it's at. And we were too small at that time, but I started to get a sense of how things might go.

I'm like, no, you know, I'm bootstrapped. Not interested in that. Eventually, one of them actually used direct language. And I'm like, okay, interesting. I think we're too small, but let's talk and see where it's at. And we were too small at that time, but I started to get a sense of how things might go.

And between 2021 and 2023, I must have taken close to 40 calls with different private investors, search funds, all sorts of different constellations. And I really got a pretty good lay of the land as to what a potential outcome might look like and at what revenue numbers it would make sense to sell. And I started having this kind of mental funnel in my head.

And between 2021 and 2023, I must have taken close to 40 calls with different private investors, search funds, all sorts of different constellations. And I really got a pretty good lay of the land as to what a potential outcome might look like and at what revenue numbers it would make sense to sell. And I started having this kind of mental funnel in my head.

It's like, okay, if we hit those benchmarks, maybe it's time to start thinking about running a process.

It's like, okay, if we hit those benchmarks, maybe it's time to start thinking about running a process.

That's definitely an option. And some people do this, but I started to feel some burnout. Even in 2021, I ran the company with a bootstrappers mindset, always hiring maybe a couple of steps later than I really should have because I'm optimizing for profits. It's really hard to disconnect the revenue going into the company from your own finances, right?

That's definitely an option. And some people do this, but I started to feel some burnout. Even in 2021, I ran the company with a bootstrappers mindset, always hiring maybe a couple of steps later than I really should have because I'm optimizing for profits. It's really hard to disconnect the revenue going into the company from your own finances, right?

At the end of the day, anything that's left over in the company is your revenue personally. And I was doing a lot, just maybe doing too much. I was feeling burnout. And at some point, it's like, you know what? I would be happy to take a step back and let somebody else run the company.

At the end of the day, anything that's left over in the company is your revenue personally. And I was doing a lot, just maybe doing too much. I was feeling burnout. And at some point, it's like, you know what? I would be happy to take a step back and let somebody else run the company.

There's also, you know, when you're at a smaller scale and you self-select for the customers, everybody is nice and it's a pleasure to work with. But as you hit a certain scale, the small percentage of people that, I can't think of a better word, just nasty people, and you have to deal with them,

There's also, you know, when you're at a smaller scale and you self-select for the customers, everybody is nice and it's a pleasure to work with. But as you hit a certain scale, the small percentage of people that, I can't think of a better word, just nasty people, and you have to deal with them,

And it gets to the point, those people are above the level of even, you know, a full time customer service person to handle. It leaves a dent in you. You know, it always feels like they're going to ruin your company's reputation. We had people like trash us and all the social media channels for the pettiest stuff. I have stories that just make my blood boil when I think about it.

And it gets to the point, those people are above the level of even, you know, a full time customer service person to handle. It leaves a dent in you. You know, it always feels like they're going to ruin your company's reputation. We had people like trash us and all the social media channels for the pettiest stuff. I have stories that just make my blood boil when I think about it.

And it's like, I just don't. want to deal with it. There's this emotional connection as a founder CEO that maybe a professional CEO would not have because they didn't build the company. They don't feel it in their bones when somebody is just saying nasty things about them online. And yeah, I just wanted to kind of remove myself a little bit from that.

And it's like, I just don't. want to deal with it. There's this emotional connection as a founder CEO that maybe a professional CEO would not have because they didn't build the company. They don't feel it in their bones when somebody is just saying nasty things about them online. And yeah, I just wanted to kind of remove myself a little bit from that.

So because we received so much inbound interest, I did really have a lot of insight into where an optimal result might happen. And it did seem to really funnel around female in an ARR. That's where a lot of the bigger players that can actually pay the big multiples start getting interested. At the lower ARR, it's... There's definitely interest, but people would try for bargain.

So because we received so much inbound interest, I did really have a lot of insight into where an optimal result might happen. And it did seem to really funnel around female in an ARR. That's where a lot of the bigger players that can actually pay the big multiples start getting interested. At the lower ARR, it's... There's definitely interest, but people would try for bargain.