Eran Zinman

And I swore to myself that when I build my next company, I'm going to fail. I'm going to fail often. I'm going to be happy about failures because I want to learn as quickly as I can. and improve and get actual feedback from users.

Because after 14 months working on that product, people gave me feedback that if I've shown them like a mock-up or like an early version, I would get the same feedback and I would be in a totally different place today. And we keep that DNA up until today on Monday. We fail, we tell people, try it out. A, B test. Get feedback from customers. Just learn.

Because after 14 months working on that product, people gave me feedback that if I've shown them like a mock-up or like an early version, I would get the same feedback and I would be in a totally different place today. And we keep that DNA up until today on Monday. We fail, we tell people, try it out. A, B test. Get feedback from customers. Just learn.

Because after 14 months working on that product, people gave me feedback that if I've shown them like a mock-up or like an early version, I would get the same feedback and I would be in a totally different place today. And we keep that DNA up until today on Monday. We fail, we tell people, try it out. A, B test. Get feedback from customers. Just learn.

And it's a big part of our DNA today as a company.

And it's a big part of our DNA today as a company.

And it's a big part of our DNA today as a company.

Growing up, writing code, I was always this smart kid in school, in uni. When you build an actual product that people need to use, nobody cares about your achievement or knowledge or how much you know about anything. It's all about the product. Is it good enough? Do people really want it? It's not about an exam. It's not about somebody saying great job.

Growing up, writing code, I was always this smart kid in school, in uni. When you build an actual product that people need to use, nobody cares about your achievement or knowledge or how much you know about anything. It's all about the product. Is it good enough? Do people really want it? It's not about an exam. It's not about somebody saying great job.

Growing up, writing code, I was always this smart kid in school, in uni. When you build an actual product that people need to use, nobody cares about your achievement or knowledge or how much you know about anything. It's all about the product. Is it good enough? Do people really want it? It's not about an exam. It's not about somebody saying great job.

It's about actually succeeding in the real life. And I think I was not ready for that. I tried to not fail. I wanted everybody to clap and say, this is an amazing product. And this is not the way you build things. You need to get feedback. You need to get people involved, get their opinions.

It's about actually succeeding in the real life. And I think I was not ready for that. I tried to not fail. I wanted everybody to clap and say, this is an amazing product. And this is not the way you build things. You need to get feedback. You need to get people involved, get their opinions.

It's about actually succeeding in the real life. And I think I was not ready for that. I tried to not fail. I wanted everybody to clap and say, this is an amazing product. And this is not the way you build things. You need to get feedback. You need to get people involved, get their opinions.

Oh, yeah.

Oh, yeah.

Oh, yeah.

Yeah. Initially, you know, both Roy and I, you know, I had my own startup. Roy also had a startup. And I remember us sitting down. I was working in a company called Conduit. Roy was working at Wix.

Yeah. Initially, you know, both Roy and I, you know, I had my own startup. Roy also had a startup. And I remember us sitting down. I was working in a company called Conduit. Roy was working at Wix.

Yeah. Initially, you know, both Roy and I, you know, I had my own startup. Roy also had a startup. And I remember us sitting down. I was working in a company called Conduit. Roy was working at Wix.

I guess it's a little bit counterintuitive because I think a lot of founders, when they think about starting a new business, they often try to think about something that nobody thought about before or a new idea. This is one approach, but we took a very different approach. You know, I would say the work management and project management industry was always packed with a lot of tools.