Eran Zinman

I guess it's a little bit counterintuitive because I think a lot of founders, when they think about starting a new business, they often try to think about something that nobody thought about before or a new idea. This is one approach, but we took a very different approach. You know, I would say the work management and project management industry was always packed with a lot of tools.

I guess it's a little bit counterintuitive because I think a lot of founders, when they think about starting a new business, they often try to think about something that nobody thought about before or a new idea. This is one approach, but we took a very different approach. You know, I would say the work management and project management industry was always packed with a lot of tools.

But we kind of had a different view about the market. We said, look, if we look at the market today, you know, CRM, what's the leader? Salesforce. IT might be ServiceNow. But who's the leader today about managing work and processes? Who is it? Who's the number one vendor that people rely on to manage the core of their work apart from the CRMs and the service part of it?

But we kind of had a different view about the market. We said, look, if we look at the market today, you know, CRM, what's the leader? Salesforce. IT might be ServiceNow. But who's the leader today about managing work and processes? Who is it? Who's the number one vendor that people rely on to manage the core of their work apart from the CRMs and the service part of it?

But we kind of had a different view about the market. We said, look, if we look at the market today, you know, CRM, what's the leader? Salesforce. IT might be ServiceNow. But who's the leader today about managing work and processes? Who is it? Who's the number one vendor that people rely on to manage the core of their work apart from the CRMs and the service part of it?

And when you think about it, there was none. And we just felt there's such a huge vacuum today in the market. And it doesn't make sense that there isn't one company that became the dominant player in that market. So we said, let's try to tackle that opportunity. One principle that was very important for us from day one, and I think it was a critical component of our success.

And when you think about it, there was none. And we just felt there's such a huge vacuum today in the market. And it doesn't make sense that there isn't one company that became the dominant player in that market. So we said, let's try to tackle that opportunity. One principle that was very important for us from day one, and I think it was a critical component of our success.

And when you think about it, there was none. And we just felt there's such a huge vacuum today in the market. And it doesn't make sense that there isn't one company that became the dominant player in that market. So we said, let's try to tackle that opportunity. One principle that was very important for us from day one, and I think it was a critical component of our success.

We said, we want to take a very different approach to how we're going to do it because we, both of us, we didn't consider ourselves to be like the best managers on the planet. I don't know what's the best way to manage a team or a group of people or, you know, a business, but I can give people the tools to do it and they know what's best for their business.

We said, we want to take a very different approach to how we're going to do it because we, both of us, we didn't consider ourselves to be like the best managers on the planet. I don't know what's the best way to manage a team or a group of people or, you know, a business, but I can give people the tools to do it and they know what's best for their business.

We said, we want to take a very different approach to how we're going to do it because we, both of us, we didn't consider ourselves to be like the best managers on the planet. I don't know what's the best way to manage a team or a group of people or, you know, a business, but I can give people the tools to do it and they know what's best for their business.

So from day one, we said, we don't know exactly what's the solution for every business, but we're going to give people the ability to customize Monday for their needs because they know best about what's right for their business. Since day one, nothing in the product is rigid. Everything is 100% flexible. They can change it to their needs.

So from day one, we said, we don't know exactly what's the solution for every business, but we're going to give people the ability to customize Monday for their needs because they know best about what's right for their business. Since day one, nothing in the product is rigid. Everything is 100% flexible. They can change it to their needs.

So from day one, we said, we don't know exactly what's the solution for every business, but we're going to give people the ability to customize Monday for their needs because they know best about what's right for their business. Since day one, nothing in the product is rigid. Everything is 100% flexible. They can change it to their needs.

And basically our own customers build their own product on Monday today.

And basically our own customers build their own product on Monday today.

And basically our own customers build their own product on Monday today.

No, I mean, the first few years was really challenging, I would say. When we started in 2012, our main focus was around communication. If you remember back in the days, there were other players like Yammer, HipChat. It was the days before Slack. So we initially thought that it will be more focused around communication and collaboration.

No, I mean, the first few years was really challenging, I would say. When we started in 2012, our main focus was around communication. If you remember back in the days, there were other players like Yammer, HipChat. It was the days before Slack. So we initially thought that it will be more focused around communication and collaboration.

No, I mean, the first few years was really challenging, I would say. When we started in 2012, our main focus was around communication. If you remember back in the days, there were other players like Yammer, HipChat. It was the days before Slack. So we initially thought that it will be more focused around communication and collaboration.