Eran Zinman

We got a lot of no's, I would tell you that in our A, B and C rounds. So is that when you raised the seven and a half million A? Yeah, with the convertible, it was seven point something. Yeah.

We got a lot of no's, I would tell you that in our A, B and C rounds. So is that when you raised the seven and a half million A? Yeah, with the convertible, it was seven point something. Yeah.

We got a lot of no's, I would tell you that in our A, B and C rounds. So is that when you raised the seven and a half million A? Yeah, with the convertible, it was seven point something. Yeah.

Okay, so something that I feel we've done, which was really meaningful to make the company successful in scale, we actually built a very powerful performance marketing engine. We call it BigBrain. It's a tool we built within the company to track every campaign, every user, We made an early decision in the life of the company to build this tool internally.

Okay, so something that I feel we've done, which was really meaningful to make the company successful in scale, we actually built a very powerful performance marketing engine. We call it BigBrain. It's a tool we built within the company to track every campaign, every user, We made an early decision in the life of the company to build this tool internally.

Okay, so something that I feel we've done, which was really meaningful to make the company successful in scale, we actually built a very powerful performance marketing engine. We call it BigBrain. It's a tool we built within the company to track every campaign, every user, We made an early decision in the life of the company to build this tool internally.

It was very tempting to use off-the-shelf software for that, to do analytics, monitoring. But we were very ambitious. We said, we're going to build a huge company. I don't know where we got the confidence, but we just said, we're going to build a huge company. We need to build our own tool because this is going to be a main part of our ability to scale this machine. So we built this tool.

It was very tempting to use off-the-shelf software for that, to do analytics, monitoring. But we were very ambitious. We said, we're going to build a huge company. I don't know where we got the confidence, but we just said, we're going to build a huge company. We need to build our own tool because this is going to be a main part of our ability to scale this machine. So we built this tool.

It was very tempting to use off-the-shelf software for that, to do analytics, monitoring. But we were very ambitious. We said, we're going to build a huge company. I don't know where we got the confidence, but we just said, we're going to build a huge company. We need to build our own tool because this is going to be a main part of our ability to scale this machine. So we built this tool.

We invested heavily into that. So we tracked everything, every click, every view, every ad that any user saw all the way through the signup funnel conversion, expansion, and so on. And with that, we built a very efficient marketing machine. Now, when I say efficient, I think a lot of founders get this wrong. And maybe this is an important message.

We invested heavily into that. So we tracked everything, every click, every view, every ad that any user saw all the way through the signup funnel conversion, expansion, and so on. And with that, we built a very efficient marketing machine. Now, when I say efficient, I think a lot of founders get this wrong. And maybe this is an important message.

We invested heavily into that. So we tracked everything, every click, every view, every ad that any user saw all the way through the signup funnel conversion, expansion, and so on. And with that, we built a very efficient marketing machine. Now, when I say efficient, I think a lot of founders get this wrong. And maybe this is an important message.

Something that we optimized for from the very beginning was cash flow. I think a lot of SaaS metrics are optimized not for cash. If you think about standard SaaS metrics like LTV, CAC, whatever, they never mention cash. It's not about cash. It's more about around accounting and predictability. But we always try to optimize for cash. What I mean by that is that let's say we raise $7 million.

Something that we optimized for from the very beginning was cash flow. I think a lot of SaaS metrics are optimized not for cash. If you think about standard SaaS metrics like LTV, CAC, whatever, they never mention cash. It's not about cash. It's more about around accounting and predictability. But we always try to optimize for cash. What I mean by that is that let's say we raise $7 million.

Something that we optimized for from the very beginning was cash flow. I think a lot of SaaS metrics are optimized not for cash. If you think about standard SaaS metrics like LTV, CAC, whatever, they never mention cash. It's not about cash. It's more about around accounting and predictability. But we always try to optimize for cash. What I mean by that is that let's say we raise $7 million.

I want to invest this in the most efficient way in performance marketing. So what's the best way to do it? We said we want to invest into performance marketing and we want to collect cash on cash as quick as possible from our customers.

I want to invest this in the most efficient way in performance marketing. So what's the best way to do it? We said we want to invest into performance marketing and we want to collect cash on cash as quick as possible from our customers.

I want to invest this in the most efficient way in performance marketing. So what's the best way to do it? We said we want to invest into performance marketing and we want to collect cash on cash as quick as possible from our customers.

So we've done a lot of A-B tests to get people to pay more annually, to improve speed to conversion, to find campaigns and keywords that get customers to onboard faster and pay more quicker for annual subscription. So you turn that $5 million, so every, let's say, million we invest into performance marketing, you get 70% or 80% back after a month. We built a very efficient machine around that.

So we've done a lot of A-B tests to get people to pay more annually, to improve speed to conversion, to find campaigns and keywords that get customers to onboard faster and pay more quicker for annual subscription. So you turn that $5 million, so every, let's say, million we invest into performance marketing, you get 70% or 80% back after a month. We built a very efficient machine around that.