Eran Zinman

So we've done a lot of A-B tests to get people to pay more annually, to improve speed to conversion, to find campaigns and keywords that get customers to onboard faster and pay more quicker for annual subscription. So you turn that $5 million, so every, let's say, million we invest into performance marketing, you get 70% or 80% back after a month. We built a very efficient machine around that.

So we actually managed to turn $5 million of money raised from investors into a $15.15 million performance marketing budget. So we built a very efficient machine that recycles money and kind of reinvested that back into the business. I think our customers has been the biggest investor of Monday, more money than we ever raised from investors.

So we actually managed to turn $5 million of money raised from investors into a $15.15 million performance marketing budget. So we built a very efficient machine that recycles money and kind of reinvested that back into the business. I think our customers has been the biggest investor of Monday, more money than we ever raised from investors.

So we actually managed to turn $5 million of money raised from investors into a $15.15 million performance marketing budget. So we built a very efficient machine that recycles money and kind of reinvested that back into the business. I think our customers has been the biggest investor of Monday, more money than we ever raised from investors.

First of all, we track the expenses. We ask Facebook, we ask Google to, can we pay you? Can we postpone the payments? Like, can we drive campaigns and pay you every 90 days, for example? So we optimize the expense on one hand. On the other hand, we optimize for campaigns. We actually pick campaigns based on the return, how fast it is to get customers on board. We optimize the onboarding.

First of all, we track the expenses. We ask Facebook, we ask Google to, can we pay you? Can we postpone the payments? Like, can we drive campaigns and pay you every 90 days, for example? So we optimize the expense on one hand. On the other hand, we optimize for campaigns. We actually pick campaigns based on the return, how fast it is to get customers on board. We optimize the onboarding.

First of all, we track the expenses. We ask Facebook, we ask Google to, can we pay you? Can we postpone the payments? Like, can we drive campaigns and pay you every 90 days, for example? So we optimize the expense on one hand. On the other hand, we optimize for campaigns. We actually pick campaigns based on the return, how fast it is to get customers on board. We optimize the onboarding.

We optimize the payment form. There's a lot of steps involved into that. The point is we optimize for that. We optimize for that KPI to make the business very efficient. It's a key part of our DNA up until today. Monday is really efficient in terms of cash flow. It's a huge part of our DNA. We started from day one, literally.

We optimize the payment form. There's a lot of steps involved into that. The point is we optimize for that. We optimize for that KPI to make the business very efficient. It's a key part of our DNA up until today. Monday is really efficient in terms of cash flow. It's a huge part of our DNA. We started from day one, literally.

We optimize the payment form. There's a lot of steps involved into that. The point is we optimize for that. We optimize for that KPI to make the business very efficient. It's a key part of our DNA up until today. Monday is really efficient in terms of cash flow. It's a huge part of our DNA. We started from day one, literally.

Wow. Probably three or four million of ARR. Fuck, I really miss these times.

Wow. Probably three or four million of ARR. Fuck, I really miss these times.

Wow. Probably three or four million of ARR. Fuck, I really miss these times.

Yeah. When we raised our B round, we raised $25 million from Insight. That was kind of, I would say, a better round for the company. So we raised $25. I think when we raised that round, we had like $7 million of ARR.

Yeah. When we raised our B round, we raised $25 million from Insight. That was kind of, I would say, a better round for the company. So we raised $25. I think when we raised that round, we had like $7 million of ARR.

Yeah. When we raised our B round, we raised $25 million from Insight. That was kind of, I would say, a better round for the company. So we raised $25. I think when we raised that round, we had like $7 million of ARR.

I think it was around 100 million pre.

I think it was around 100 million pre.

I think it was around 100 million pre.

Yeah, so after we've done the B round with Insight, a few things happened. One, we branded the company as Monday. We changed names from the polls. And I think it was about a year after that, I remember that board meeting. It was in New York. And one thing that Roy and I said always, that we're never going to have a sales team in the company.