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Eric Berman

๐Ÿ‘ค Speaker
167 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

Well, funny enough, this is back in the late 90s, and we were going after the college market, and then the web started hitting.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

And we were actually the first, first of all Facebooks.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

We were the original Facebook.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

It was called collegeclub.com.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

We had grown to, gosh, yeah, about 400 employees, raised $75 million.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

And this was at the time, back in the internet, before the first bubble, where venture capitalists,

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

less about getting profitable.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

It was more about buying, getting as many eyeballs as possible.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

So spend, spend, spend, get market share, get market share.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

And so we were doing that at a furious rate.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

And at one point we were the 40th biggest site in the web and really the number one pure college play website.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

offering all sorts of features to the college market.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

And early on, we realized the college market was the one to go after.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

Obviously, Zuckerberg knew that as well.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

And years later, certainly did what we were trying to do the right way.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

A lot of it was, I think, just timing and missing the wave.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

So it was an interesting story that we worked our asses off to finally file to go public.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

Uh, we were taking our first vacation about five years.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

And then as we were on, uh, in plight of Carmen, Mexico, I remember this very well.

SaaS Interviews with CEOs, Startups, Founders
EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

We were watching the stock markets just crash before our very own eyes.

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