Eric Berry

I had no money when I started the company.

It was $160 million, which is the size of many IPOs.

Uh, so we are the largest in terms of the volume of ad impressions that we see on a daily basis, which is why.

So, so if you take all the publishers that we work with, so we work with, uh, big publishers like MSNs homepage, Xfinity's homepage, Hearst, Condé, et cetera.

Um,

We do native advertising, which are more integrated ads that match the unique look and feel and user experience of those publishers.

And the best way to think about that is on Facebook, you have ads that sort of match the unique look and feel of Facebook.

And that's generally a better experience for users.

It's less disruptive.

It's less annoying.

There's less flashing or blinking.

And every publisher wants that kind of experience.

But if every publisher tries to come up with their own proprietary ad format, publishers that aren't quite the scale of Facebook, advertisers wouldn't be able to create all those unique ad experiences.

They wouldn't be able to create all the different.

Uh, that's a really good question.

That's a lot of, a lot of effort.

Um, so we've been talking to them forever.

Um, and it just took years, uh, like actually years of working with them, uh, talking to them about the, the values of native, um, you know, MSN is one of the most sophisticated publishers that there is.

And, uh, they look at why, why are they sophisticated?

because they make so much money and they have so much data.