Eric Berry
👤 SpeakerAppearances Over Time
Podcast Appearances
They have the full force of the Microsoft analytics teams, which are very smart.
And so they look at things like revenue per pixel,
Okay, retention, they look at all sorts of metrics.
And so things around ad formats that beyond simply, what's the revenue per 1000 impressions or whatever, but what's the aggregate impact on the lifetime value of a user, all of this is factored in.
And we were able to make a really strong case that native will outperform traditional display.
Yeah.
And
and it's correct and it bore out.
And so they tested it and they have rigorous AB testing capabilities.
Um, and so it's really through data.
Yeah.
In the well, um, we're one of the slides.
What do you mean the well?
Um,
So it's not always the case, every single impression that we're there.
Well, I don't know what you're looking at.
So it depends.
It's very personalized, the experience.
Generally, it's for Internet Explorer users.
And I would guess you're not going at it through IE.