Eric Berry

So there's different experiences if you're using Edge versus if you're using Chrome.

I see.

And so it's very hard to say generally.

that that's often us.

Yes.

So we work a lot of different ways with, uh, publishers, um, based on the,

how the publisher wants to work with us.

So the standard model is we'll take a revenue share with the publisher.

Um, and, uh, we do work on a technology basis.

So we license our technology to publishers that want to, uh, leverage what we do, uh, for their own site, for their own direct sales.

What do you charge for that?

Uh, that's a CPM basis.

So that runs, uh, it's comparable to other ad servers on the market.

Um, and then we support private marketplace deals, which is a lower and fixed revenue share for programmatic deals that are facilitated by the publishers, sales teams through our exchange.

The company did just under $100 million last year in revenue.

We were profitable.

And probably about two-thirds of that came through the programmatic business.

Most of the rest came from the PMP business.

What's PMP?

Oh, I'm sorry.