Eric Boduch

Sadly, I didn't download a lot of my decks from Pendo.

They're probably not sad about that.

But I grabbed one and I think looking at this from a perspective, it was really interesting to go back and think about how I talked about our marketing programs and also the results we got out of it.

I think that was one of the ones that drove a lot of it.

I got to the point, Mike, there was certain advisors and board members that thought I was nuts for still doing webinars because they're like, oh, they're not cool anymore, blah, blah, blah.

I don't know what you think, but you do.

And my answer with them is, look at my numbers.

And they're like, well, you know, and there's like, that's not good.

No, no, no.

I was like, when they stop working, we'll stop doing them.

They're really cheap to do.

$5 versus... It was super crazy.

The user voice one, I can't remember the actual numbers, but I remember a few that we did that were well over 1,000 leads that cost us...

Next to nothing to run.

Now, you see the pipeline was low.

We were getting a lot of small deals.

I see.

Often, webinars would give us the smaller size deals.

at least at that time.

So we were getting smaller deals out of the webinars, but it was still a good bang for the buck.