Eric Frankel

million bucks and we were off to the race.

Um, no, that was, that was pre-revenue and off the top of my head, because it's already about six years ago, we raised 10 million at, I don't know, $16 million, um, valuation.

Pre-money or post.

That was, um, post.

We, we sold it.

Yes.

I own about, I own a little less than a third of the company.

Yeah, that's pretty accurate.

Well, I wouldn't call it a problem.

The trick is, or the goal is, to convince brands, which we're doing quite well, that this is a 12-month-a-year business.

This isn't Merry Christmas.

This isn't Halloween.

This is, hey, Nathan, we haven't seen you for a while.

Come on in.

Hey, Nathan, the new cars are in.

Hey, Nathan, your favorite black t-shirt's on sale.

And how do you converse and how do you do things that are relevant that build stronger relationships versus weaken the relationship and make you and me want to spend more money with that brand or have a greater affinity?

Since, as you know, most of us don't have tremendous affinities to brands because they're not conversing with us.

They're speaking at us or they're doing things with static images.

No.