Eric Frankel

So the answer is that there are there's ads that are prospecting.

There are ads that say, thank you.

There are ads that say you might need a tune up.

And there are ads asking you to come in for to check out the new model or that your lease is up, Nathan, in 89 days.

And you have some decisions to make.

So the logic is it's always a better mousetrap.

What town are you in today, Nathan?

Right.

So it's always a better mousetrap to sit here.

And whether we say Nathan or whether we say there's never been a better time in Austin than this Tuesday or this weekend to test out the new.

Toyota Prius, and then remind you where your Prius dealership is, ask you to click a link.

And when we do that, surprise, surprise, we get 225% more people to click, set up an appointment for 11 a.m.

on Saturday, Nathan, and now you're pregnant.

And now there's a really good chance you're going to come in and test drive it, which doesn't happen in the same manner from the awareness spot that just tells you it's a great commercial.

We don't really look at our business that way.

What we have is we have a number of people, including myself, and on an average week, we literally write about 50 letters every

to new prospects.

And we write second, third, and fourth letters to about 150 people that we previously wrote to trying to get meetings set up.

And it's pretty hot.

We can barely keep up with them.