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Eric Frankel

๐Ÿ‘ค Speaker
389 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

We're doing about 15 to 24 meetings where we do custom presentations.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

And we show you your existing commercial, the better version, your existing Facebook, the better version.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

So the team size today is about 17 people.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

We started with 38.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

And like many, many startups, we're very transparent here.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

Year one was 2010.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

We started off selling personalized products.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

birthday cards, e-invites, ringtones, and so on.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

So your phone would ring and it would say, yo, Nathan, it's some recording artist.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

Answer your phone, it's your friend Eric calling.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

And we didn't like, after a while, selling $3 items to Nathan and giving $1.50 back to Disney or whomever it might be.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

And we decided a better model would be.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

So after about three years, spent a year building the platform, a couple of years doing that, and then we pivoted like many, many startups forward.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

taking $33,000 from brands a month versus selling you a $3 toy and giving a buck 50 back to the right.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

No, no, because we don't have 80 customers.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

That's how many we've been through.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

Got it.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

How many do you serve today?

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

So we do about 10 in any month and about six full-time year-long contracts with more coming on regularly.

SaaS Interviews with CEOs, Startups, Founders
1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

Yeah.