Eric Frankel

A Nissan has to test it and do a couple of months with us, see the success before they realize, you know, what the what the benefits are of doing it.

Sure.

No.

Well, you know, we do a lot of agency oriented things, but primarily this takes more work than delivering one commercial to the CBS television network.

And a lot of brands and a lot of people at those brands aren't ready yet to roll up their sleeves.

Nathan, I helped invent video on demand, and I spent 10 years knocking on the doors of all of the cable and satellite executives.

And for nine years, they would say, what are you talking about?

Nathan's happy to watch NCIS tonight at 9 o'clock.

And we said, no, the future of television is the ability for Nathan and everyone else to have 100, 1,000.

20,000 choices.

And after nine years, we finally helped everyone find religion.

And that will happen in this exact same way.

So people come back and they do a test and they say, oh, we get it now.

Sorry, it's taken us two years.

We now have the manpower, the data.

Well, they have to do a lot of work.

Data isn't clean, so everyone's just getting into the data business.

So, for example, things like e-commerce know who their customers are, know what they buy, so on and so forth.

But it's like anything new.

I've done this because I'm older than you, Nathan, and because I spent 28 years at Warner Brothers inventing cable and paid television and video on demand and all of these things.