Eric Frankel

The history of advertising has been kind of simple and unsophisticated, in my opinion.

A brand hires a company to make one commercial.

A brand hires a company to push that one commercial out and sits back and

and keeps their fingers crossed that someone comes to their store, drives their car, sees their movie, watches their television show, buys an airline ticket, goes to their hotel.

It obviously takes more work

to figure out what the messaging should be, what 300,000 versions of this is like than one.

But what's happening is nearly everyone is starting to come back.

They sometimes just need some breathing room.

So, for example, we did a very successful campaign with the largest jewelry retailer in India.

It's called TanishQ, and they're owned by Titan, which is the number one company in all of India.

Reliance is number one.

Titan is number two.

We increased their click-through rate 4.6 times, which is big.

We increased people watching 12.6 times longer and more.

That was a year ago.

They caught their breath.

They've come back and given us a 12-month order.

This is somewhat shocking because the business has been so easy, but a month or two into it, you realize it becomes easy, but it's like anything else.

It's you or me learning how to ski if we hadn't or how to climb.

During COVID, where a lot of people have been furloughing and having less teams, we've increased our teams.