Eric Frankel

And the private equity firm only buys them, planning to sell them in three to five years for three to five times more.

So that's created a bit of a marketplace.

And all of a sudden, you know, when somebody pays something for a company for the first time in our space, it creates a valuation.

So now there are

many other companies starting to have those conversations with us.

Are you profitable today?

No, we will be profitable in about 60 days.

I had a board meeting coincidentally yesterday, and I'm not selling you because there's no reason to sell you.

But the reality of our business is

I could show you July with five.

I could show you August with eight.

I could show you September with 12.

I could show you October with 15.

And the lists are even longer, but many of them won't happen on time because that's the way of the world.

But the reality is it's a really, you know, we launch on September 10th with Pepsi.

That only took five years.

You know, the P&G deal took five years now, but we've gone from kid get away from me.

You bother me into a probably 62 percent of the cold calls that we make turning into people saying, yes, I'd like to know more versus five percent.

Depending on how you want to look at it, if you do it the way Smartly does, we're doing $10 million.

But a portion of that is cash in pocket.