Eric Franklin

Congratulations.

So that's good, but we're expecting... There's a lot of interest in what we do now as the world has woken up and realized that this is a better mousetrap.

So whether it's giant brands, whether it's giant agencies, or whether it's these ad platforms that hire us,

So when they sit there and see, oh, these ads make us different than the hundred other channels in town.

It is.

So the answer is yes.

And we've primarily automated the entire process.

The only thing we haven't done because the quality hasn't been great enough yet, but we continue to test it and meet all those vendors is yes.

So we can build... We did 25,000 versions of an ad for Procter & Gamble.

So we had 200...

So the voice talent called out 224 different cities that we pushed the ad out to.

There were three retailers.

So we would be telling you to either go to Target, CVS, or Walgreens.

And there were seven days of the week.

And besides that, everything else is graphic.

But-

There was one ad featured a 20-year-old woman, a 30-year-old woman, the next a 40-year-old woman, the next a 50 and 60-year-old woman.

And the same thing with men, male voiceover, female voiceover.

And all of those different versions added up to 25,000.

And what we've done over eight years is take that incredibly robust process and figured out how to get it done in a day or a day and a half for something as bespoke as that.