Eric Franklin

Well, we're getting, depending on the, we either get paid a flat monthly fee in scenarios where we work for a brand or we're getting paid a percentage of ad spend or an additional CPM added on top of the ad spend, depending on who our partner is and what the relationship.

I see.

Yes.

Yes.

So we're out there typically and or with our partners trying to show how we doubled their e-commerce revenue or how we drove 8% increase at retail or 100% increase at retail.

You mean, are you talking about ad spend?

Are you talking about how much cash that we're bringing?

Yeah, we're probably, now you have to remember, in certain cases, because we didn't want to disrupt the Apple cart, most of our clients already have their media buying agency.

So what we really do is we're the personalization strategist, demo maker.

Once it's signed off on creating those 100 versions or 25,000 versions, then we work with the media agency and deploy it.

And then we automatically optimize and report on it.

So I would say that today we're probably at about $50 million worth of media.

Monthly or annually?

Just annually.

Well, the key thing, no, we have more and more clients, more and more clients staying longer, so more recurring revenue.

And then we have these partnerships.

So there's a broadcaster called Nine in Australia.

They're the NBC, call it, of Australia.

So they now have 600 people out selling our product.

And they're bringing in their first clients because this is a three-month-old or two-month-old relationship.