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Eric Franklin

๐Ÿ‘ค Speaker
145 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

But I don't think we'll probably sell until we probably quadruple the revenue.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

But again, you're not looking for a standard buyer.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

You're looking for a strategic buyer.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So as we start to do this for Fox, Rupert Murdoch can wake up one day and says, this differentiates my entire business.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

I want to own this thing and pay more than just your typical multiple against it.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Is that the plan?

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Of course, strategically, well, him and 100 other people that were in various phases of working with.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

And by the way, and a lot of them are consultant types, not a lot, but a half a dozen are the former president of Warner Europe, the former president of Warner APAC, the former president of Warner Latin America, who were huge money earners and now go out and sell to their previous clients.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

And they get paid on a percentage of revenue for a long term.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So if they bring in Channel 4 in the UK, they're getting compensated for quite a long period of time because you can't afford to hire salespeople like that.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Last business book that I read, didn't.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

No, because I do this from 6 a.m.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

I finished last night with Disney Hotstar in India at 1045.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So then I crashed and got on the phone with my team in Paris this morning.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Well, I...

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

rather than reading, you know, the books you're talking about, I'm a voracious reader and I read everything, primarily addicted to the Apple newsfeed and all day long to the four people who helped me prospect, I'm sending them articles and stories and so on.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So the answer is, you know,

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

I look at everyone, but it's not like, ooh, Elon Musk, I'm in love with him or something like that.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

I'm looking for anything that's interesting.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

And then what we do is write them letters and a huge percentage say, I'd like to know more.