Eric Jorgensen

We have this sort of meritocratic approach to who's publishing books and what ideas are getting out there and that people can really control their message and use their book to achieve whatever their goals are. A lot of people come in trying to impact... a very specific issue or reach a specific community or, or just grow their business.

We have this sort of meritocratic approach to who's publishing books and what ideas are getting out there and that people can really control their message and use their book to achieve whatever their goals are. A lot of people come in trying to impact... a very specific issue or reach a specific community or, or just grow their business.

You know, for some people it's, uh, it is very explicitly like a credibility and authority and like, I want to own this space. I want to be this guy or girl, and I want to be known for this thing. And there's no better way to do that than to like write the definitive great book on the topic. And so we, um, we do a lot of that with, uh, with a wide variety of people.

You know, for some people it's, uh, it is very explicitly like a credibility and authority and like, I want to own this space. I want to be this guy or girl, and I want to be known for this thing. And there's no better way to do that than to like write the definitive great book on the topic. And so we, um, we do a lot of that with, uh, with a wide variety of people.

Yeah, the fear is a good indicator. Learning to see and feel fear as just a meter on the dashboard, I think, is a good mental frame. And Tucker's got a great way of putting this. Fear and excitement are the same biologically. And so you have to just...

Yeah, the fear is a good indicator. Learning to see and feel fear as just a meter on the dashboard, I think, is a good mental frame. And Tucker's got a great way of putting this. Fear and excitement are the same biologically. And so you have to just...

sort of reframe fear as excitement that you are getting close to the truth um there's so many writing quotes i think it's a hemingwayism but like writing is easy just write one true sentence now write another one like the things that make i i think you hit correctly like tucker is

sort of reframe fear as excitement that you are getting close to the truth um there's so many writing quotes i think it's a hemingwayism but like writing is easy just write one true sentence now write another one like the things that make i i think you hit correctly like tucker is

so uniquely honest like his superpower is just blunt straight honesty and so few people can actually do that like it is because it is it is you valuable because it is so rare um and it's scary you know it's you never know how people are going to react um but watching him sort of

so uniquely honest like his superpower is just blunt straight honesty and so few people can actually do that like it is because it is it is you valuable because it is so rare um and it's scary you know it's you never know how people are going to react um but watching him sort of

live his life that way good and bad that comes of it um i think is incredible i mean the value that you get when tucker tells you something is good because you've watched him or you've heard him tell you the last five versions were bad is is remarkable um because as you point out you know a lot of people um default to a kind of appeasing bullshit

live his life that way good and bad that comes of it um i think is incredible i mean the value that you get when tucker tells you something is good because you've watched him or you've heard him tell you the last five versions were bad is is remarkable um because as you point out you know a lot of people um default to a kind of appeasing bullshit

by nature and just don't choose to live their life willing to fight about any idea all the time. And it's so easy to, to let that slip away and just feel like you're being shaped by the, the hands of the opinions of the people around you rather than holding your shape almost no matter what kind of comes your way.

by nature and just don't choose to live their life willing to fight about any idea all the time. And it's so easy to, to let that slip away and just feel like you're being shaped by the, the hands of the opinions of the people around you rather than holding your shape almost no matter what kind of comes your way.

That's a complicated question because I think there's... there's a lot of use like learning to define you as precisely as possible, I think is a really helpful exercise. And Naval has talked about this. Um, not just like, you know, there's a few ways to visualize. I think one is like, you are not the voice in your head. you are the one hearing the voice in your head.

That's a complicated question because I think there's... there's a lot of use like learning to define you as precisely as possible, I think is a really helpful exercise. And Naval has talked about this. Um, not just like, you know, there's a few ways to visualize. I think one is like, you are not the voice in your head. you are the one hearing the voice in your head.

And the second level to that is recognizing that you can control the voice in your head. You can program it, you can teach it.

And the second level to that is recognizing that you can control the voice in your head. You can program it, you can teach it.

And so I think on the one hand, you know, the, the naive to go back to sort of your example or the question that you asked, like the naive view or the first order view of my truth is pessimism is like, that's just the voice in your head that says like, Oh fuck, my tire popped. Like today's terrible. Um,

And so I think on the one hand, you know, the, the naive to go back to sort of your example or the question that you asked, like the naive view or the first order view of my truth is pessimism is like, that's just the voice in your head that says like, Oh fuck, my tire popped. Like today's terrible. Um,