Eric Jorgenson

And reading expands your mind in a way that passive consumption, even through audiobooks, doesn't.

I say books are powered by your attention, and you actually have to pull the words into your mind in a way that...

that really stretches and improves it i think you know david center says serious people read and like they always will there's uh and there's a lot of good that can come from you know writing a book creating a book there's still like a this bizarre prestige arbitrage in writing a book that like i'm experiencing personally um that i find very interesting but yeah we helped hundreds and hundreds and hundreds of people write and publish books

Yeah, I think the first one is exactly what you said, which is just there's this huge, huge number of people that would really benefit from writing a book and that their books would benefit readers.

But traditional publishing only cares about the books that they think can sell, you know, 100,000 copies, usually in hardcover and usually through traditional publishers.

channels like bookstores, right?

That's how the whole industry is set up.

It's a 150-year-old business model and it relies on sort of giving an advance and an author giving a manuscript and they take it out.

But the context that that business model was created in has changed almost 180 in all of the key aspects, right?

You used to need a huge upfront capital to fund a print run, but now most of these books are print on demand.

So you as an independent author don't need somebody else to front your

print run.

You also don't need access to the special distribution networks because everybody can just post their books for sale on Amazon and IngramSpark.

You also don't need necessarily connections to these centralized media.

It doesn't really matter if the New York Times writes about your book anymore because people just recommend books to each other on social media.

And so the sort of democratization has, there's no gatekeeper anymore.

There's not even a gate.

But the traditional publishers are still sort of standing there trying to like extract a toll.

And we're just saying like, look, we're here to help you facilitate your vision.

You know, we're, we're a team of experts and professionals who can help you execute your vision, where you keep 100% creative, legal and financial control of your book.