Eric Jorgenson

we're just here to help you do it at a really high level where you can be proud to put your book in front of anybody in your network and have it reflect well.

Your book should be the very best of you.

It should precede you.

You should be exceptionally proud of it.

And it's hard work and it's a big investment.

So I say, if you're going to half-ass it, don't ask it at all.

Just go do something else.

But if you want to do a book, do it right.

Your book's going to outlive you.

Make it something that you can really put to work for you and see an ROI.

Because if you do it right, it'll be a multiplier effect on everything else you ever do for the rest of your life.

I think you should just have a really clear understanding of your goals and be honest with yourself about them going in.

We have authors whose goal they don't care how much money they make.

They don't care how many people read it.

They just want to impact one person.

They want to save one life.

They want to prevent one person from breaking bad.

Literally, we have some of those authors.

We have some authors who come in with career aspirations, right?

Like they want to transition into a speaking role or they want to get out of executive out of an executive role and into a consulting thing.