Eric Jorgenson

They want to they're retiring and they want to just kind of be in their like tribal elder era and have this sort of codify their wisdom and give back to their community.

All of those are awesome things, but they mean a little different thing in terms of strategy and how you position the book and how you write it and how you take it to market and what marketing tactics you go after.

So I always say you need a selfless reason to write the book.

You need to be giving something to the reader and you need a selfish reason.

You need to be really honest with yourself about what you want out of this project.

And then we need to just like align those things, the reader's interest, your interest and the content and positioning of the book itself.

And usually if we get all those three things right, everybody ends up happy at the end of the day, but everybody's got unique and individual goals.

And there's a bad reason to write a book.

Well, there are bad reasons to write a book, but most people that I talk to and work with have a wonderful altruistic reason and a very reasonable and interesting, selfish reason.

And there's nothing wrong with that.

It's a massive endeavor and you should...

have a clear expectation of what you want to get out of it.

And if you can't identify that, or you don't feel comfortable with it, like let's talk through it and figure it out.

Uh, I learned many things.

I learned turnarounds are hard.

I learned that, uh, just trying to be kind of helpful pays off in surprising ways sometimes.

Yeah.

The full story is probably too much for, for this format, but extremely briefly, you know, I was a customer, a really happy customer of scribe.

I super appreciated, you know, the company that Tucker and Zach started, um, Tucker Max and Zach O'Brien.

And then, um,