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Eric Matlick

๐Ÿ‘ค Speaker
196 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

Yeah, no, we've taken a different path.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

We didn't raise a lot of venture money.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

We've self-funded pretty much and bootstrapped and grown to pretty good size, pretty good scale.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

It depends on how you measure it.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

You know, we have a hundred and a little over 130 employees.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

We're well over $30 million a year in revenue.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

Um, a lot of our revenue over, over 50 clusters, 65% of our revenue today is subscription revenue.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

So SAS, but where the data has been to, it's a really gas, if you will.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

In other words, what does Bumboard do?

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

What is our product?

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

Our core product is what we call company surge analytics.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

Think about it at a high level of we're able to identify what companies are doing heavy business research on or showing a propensity to potentially buy a product.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

In order to do that, we canvass about literally millions of companies worldwide.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

We monitor their consumption habits.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

We build trends and baselines, and we identify if there's a spike or what we call a surge

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

in research activity on some really granular topics, about 7,000 topics that you care about.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And how many customers?

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

So if you're a marketer, how do you use that?

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

So you would look at the data and it would identify out of the universe of companies that you care about, which ones are most likely to be your next prospects.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And then there's a number of ways you can use this data as a marketer.

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