Eric Matlick

Number one is sales enablement.

Most marketers have sales teams, SDRs.

outbound sales teams, and they usually have a list of accounts that they are trying to sell into or renew.

This will identify all those prospects, which subset is going to be most respondent to their messaging, whether it's a phone call or an email or other tactics.

That's on the sales enablement side.

Another way to think about us is on the marketing side of things.

You're typically doing campaigns that could be ABM campaigns or targeting specific companies with display advertising, digital advertising, billboard advertising, whatever it might be.

We're able to help you identify which subset of the universe or your ideal customer profile you should be marketing to and with what message.

So we're able to also identify of the companies that you are trying to engage with

What are they researching right now?

And what is the messaging or even the content that you should put in front of those individuals to get the best response?

Correct.

So yeah, I mean, when I think about that there and get into the tactics,

Most of our customers and prospects use Salesforce.

They have such market share.

So we have an integration into Salesforce.

And the way it would work is when you're about to start your day as a sales professional, you log in and it shows you your accounts.

What are they interested in?

Which ones are most likely to engage with you because they're surging on products or services that you sell?

So it sort of highlights them, surfaces them, brings them to the top.