Eric Matlick

so that you can start to live your day and reach out to those customers.

We use a lot of different tactics.

At the core of what we do, there's a few pieces of technology that we've built.

First is an NLP engine, so we are able to identify, and I should back up for one second.

The reason that we're able to do what we do is because

Over the last five years, we've built out a data cooperative.

We've worked with thousands of B2B publishers from some of the biggest B2B brands you've ever heard of to some very niche B2B publishers.

We cover essentially anywhere that a business professional will do research.

It's pretty much who we work with.

I'm talking about the publishers more like the Wall Street Journal, the Forbes, the Business Insiders and

Bloomberg's as well as the Queen Street, like many, many, many, many, many publishers.

And that's where people go to do research, right?

When they're researching products to buy.

So we're on all of those publishers.

About 70% of those relationships that we have with those publishers are exclusive.

So there is no way to get the buying signals anywhere else other than through Bombora.

In order to turn all of this content consumption, if you will, into something that a marketer or a salesperson cares about,

turn it into what we call a company surge we had to build a lot of the intellectual property ourselves we built an nlp engine which looks at all those pages we see 30 billion pages on a given month those are events of users reading content and we have to look at those try to understand what those pages are about and identify if they map to one of our topics in our taxonomy and as you mentioned the ip address is pretty important as well right being able to identify that um

that a user is actually working, works at a particular company.

You usually do that if you're looking at the IP address, if you could determine what domain owns that IP address.