Eric Matlick

So we call that IP to domain or IP to company.

We built our own graph, if you will, identity graph of, of IP addresses and what domains they are.

So that's another piece of the model.

There's, there's,

close to 2,000 customers that purchased the Bombora data.

Until very recently, we sold almost exclusively through channel partners.

We just launched our own direct sales effort and what we call our growth effort by building our own sales team.

And today we have almost 200 customers that are buying us directly.

Yeah.

Our ACV was around $150,000, but it'll go down actually now that we're focusing on the mid-market, if you will.

And so those are like the $30,000 range ACVs.

Well, like I said, so a year ago, we only exclusively focused on the largest companies in the world, so your Fortune 1000.

And so it was a different package that we presented to them.

They could use it worldwide.

They got more topics.

Essentially, they got a lot more data.

The ACV there, ARR, was around 125 to 150.

Yeah.

So, well,

two years, nine, nine, 2000 and, and, uh, 19, we did over 30, uh, 2018 was 26.