Eric Min

But it's not to say, I think Zwift could, could smoothen that experience.

Zwift is something that just makes it very easy for one to consume fitness.

Our, our belief is,

is that everyone is chasing fitness.

And everyone would like to consume fitness in the most efficient way.

And we think that solution is probably in the home.

It's got to be very, very, you know, cost effective.

So I think $10 is probably the sweet spot.

And, you know, people like to work out with other people.

So you need to bring a social community and so not after the fact, but during the activity.

Not at the moment.

I mean, that's those are all things that will be coming.

We'll have we have a number of different.

So from the numbers that we see today, it's probably 70% of the people will hang on throughout the year.

And I don't think they're churned.

It's called pause.

Yeah, I'm pretty happy with the retention.

I think the product will only get better.

As the network expands, the social network expands, it's more interesting to participate in Zwift.

The content that we'll be investing in will be more interesting.