Eric Min

And today what you get is a little taste of Zwift every month.

So you get to ride 20 kilometers or about 18 or 12 miles a month.

So everyone can dip in.

We don't have any year long contracts at the moment.

So what we wanted to do, at least in the first couple of years, to understand the behavior, most of our customers are

outdoor cyclists.

So what they're used to doing is riding indoors when the weather is not friendly and going outdoors when the weather improves.

So what we're trying to understand is, can we affect behavior?

Could we tweak the product so that Zwift is a proposition year-round?

And these are experiments that we're conducting at the moment.

But we believe that over time, the Zwift is something that will be a year round proposition for not just cyclists, but fitness enthusiasts when we get to that part of the market.

Almost every business is seasonal.

People may not realize it.

Gaming industry is seasonal.

Yeah, so let's talk about consumer businesses.

So like gaming, gaming is a seasonal business.

That shocked me actually, but it makes sense.

People spend less time playing games during the summer.

They probably go out, go on vacation.

And so many businesses are actually more seasonal than we all think.