Eric Ries

If you don't account for your negative externalities, like if you do tobacco smoke or pollution and somebody else has to pay for the cleanup of the thing that you do.

And most importantly, if you profit from the destruction of human lives,

We don't have a good way to account for that as an input factor of production.

So the costs of this behavior are not properly accounted for.

So we have to come up with a new definition of profit because our conventional one is super flawed.

Yeah, exactly.

Oh, yes.

There's so much evidence.

I mean, the book is just low.

The citations of this book are almost as long as the book itself because we were just, I was like, I got to show you the evidence.

People are skeptical.

So I got to show the evidence.

I showed my work.

You can read the citation and see for yourself.

We have massive amounts of evidence that companies that have as their explicit intention to create more value than you capture, instead of just make as much money as they can by whatever means necessary, just reap all these counterintuitive benefits, including being more competitively advantageous.

Boy, I have three young kids and, you know, 20 different jobs.

So it's actually very, very, very chaotic schedule.

Yeah, especially since my kids, I've gotten to three kids now, I'm very family oriented and I'm very local, whereas I used to travel all around and give lots of lectures and stuff.

And now I tend to mostly do stuff, work from home.

And, you know, it's so different when I'm writing.