Eric Ryan

That's what investors do.

But I think right now I would put aside the decision whether I have to raise capital or not.

And I would just start taking meetings and really use that to learn.

And then if you have an investor that really wants to move forward with you, then make the decision whether to take that investment.

And the worst case is you don't need the capital yet.

You want to keep bootstrapping it, but you've started to warm up an investor base.

So when you do need the money, you're not starting cold.

That's right.

You know, build those relationships and just get as much free learning as you can while you're on this journey.

It's a really exciting challenge, but it's not an easy challenge.

And that's why I was going back to like, it's how does this product make you feel when you wear it?

And how does it allow you to express your feelings to other people?

And I think in a lot of ways, you've kind of created the modern day mood ring.

And if there's a way to be able to really build into it that you can express your mood or your energy on the spot through it.

And I think that does what Guy said.

Then it creates conversations.

So when you're in a social setting or a bar and somebody recognizes it, that's a great conversation starter.

But I think that's really the big idea here is, like I said, jewelry's always been about expressing individuality and personality and what you care about.

But no one's ever been able to express their mood in real time through jewelry.

And now because you can apply digital technology to do that, I think that's really the big idea.