Eric Schwartzel

But there's also real financial concerns, too, because they need to keep that franchise engine running to support Broccoli. their company and to support all of the Bond employees. Now, Amazon, of course, I think they'll survive if they don't have a new James Bond movie in the next few years. I mean, the total of the MGM acquisition overall amounts to a rounding error in their annual revenues.

But there's also real financial concerns, too, because they need to keep that franchise engine running to support Broccoli. their company and to support all of the Bond employees. Now, Amazon, of course, I think they'll survive if they don't have a new James Bond movie in the next few years. I mean, the total of the MGM acquisition overall amounts to a rounding error in their annual revenues.

But I think for a company that is trying so hard to recast itself in Hollywood as not the big, bad content machine, but instead as a new kind of Studio 2.0, this is a real black eye because it's the highest profile example of... the goods that they have, but it's also the highest profile example of how they can work with that old Hollywood approach. And so far, it's not yielding any good outcome.

But I think for a company that is trying so hard to recast itself in Hollywood as not the big, bad content machine, but instead as a new kind of Studio 2.0, this is a real black eye because it's the highest profile example of... the goods that they have, but it's also the highest profile example of how they can work with that old Hollywood approach. And so far, it's not yielding any good outcome.

But I think for a company that is trying so hard to recast itself in Hollywood as not the big, bad content machine, but instead as a new kind of Studio 2.0, this is a real black eye because it's the highest profile example of... the goods that they have, but it's also the highest profile example of how they can work with that old Hollywood approach. And so far, it's not yielding any good outcome.

I did it!

I did it!

I did it!

You did, you did. Actually, yeah, you're right. Actually, your long con has paid off. No lyrics, though, but it still counts. I don't know if I, I don't, well, it helps that I don't think there are lyrics to that theme song. Yeah, that's what I mean, yeah.

You did, you did. Actually, yeah, you're right. Actually, your long con has paid off. No lyrics, though, but it still counts. I don't know if I, I don't, well, it helps that I don't think there are lyrics to that theme song. Yeah, that's what I mean, yeah.

You did, you did. Actually, yeah, you're right. Actually, your long con has paid off. No lyrics, though, but it still counts. I don't know if I, I don't, well, it helps that I don't think there are lyrics to that theme song. Yeah, that's what I mean, yeah.

Yeah, funny, funny, funny.

Yeah, funny, funny, funny.

Yeah, funny, funny, funny.

This year, it's been almost impossible to go anywhere without seeing some kind of promotion for the movie Wicked.

This year, it's been almost impossible to go anywhere without seeing some kind of promotion for the movie Wicked.

This year, it's been almost impossible to go anywhere without seeing some kind of promotion for the movie Wicked.

That's our colleague Eric Schwartzel, who covers Hollywood. He says the marketing push is one of the biggest Hollywood has ever seen.

That's our colleague Eric Schwartzel, who covers Hollywood. He says the marketing push is one of the biggest Hollywood has ever seen.

That's our colleague Eric Schwartzel, who covers Hollywood. He says the marketing push is one of the biggest Hollywood has ever seen.