Eric Schwartzel

It feels almost like they're trying to manufacture virality.

It feels almost like they're trying to manufacture virality.

It feels almost like they're trying to manufacture virality.

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Monday, November 25th. Coming up on the show, how Wicked advertised its way to the top of the box office.

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Monday, November 25th. Coming up on the show, how Wicked advertised its way to the top of the box office.

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Monday, November 25th. Coming up on the show, how Wicked advertised its way to the top of the box office.

The new Wicked movie is based on a musical that first came out more than 20 years ago. Our colleague Eric Schwartzel is a huge fan.

The new Wicked movie is based on a musical that first came out more than 20 years ago. Our colleague Eric Schwartzel is a huge fan.

The new Wicked movie is based on a musical that first came out more than 20 years ago. Our colleague Eric Schwartzel is a huge fan.

That is me. I am the part of the globe that I knew that it existed before. And that is, that's about it.

That is me. I am the part of the globe that I knew that it existed before. And that is, that's about it.

That is me. I am the part of the globe that I knew that it existed before. And that is, that's about it.

Wicked was first a novel that came out in 1995. And it takes the classic tale we all know, The Wizard of Oz, and casts it in a different light.

Wicked was first a novel that came out in 1995. And it takes the classic tale we all know, The Wizard of Oz, and casts it in a different light.

Wicked was first a novel that came out in 1995. And it takes the classic tale we all know, The Wizard of Oz, and casts it in a different light.

Just to point out how wild this is, the new movie Wicked is based on a musical, which is based on a book, which is a retelling of The Wizard of Oz, which itself was a movie based on a musical and a book that first came out in 1900. It's a story that people clearly seem to be drawn to. Wicked the Musical opened on Broadway in 2003.

Just to point out how wild this is, the new movie Wicked is based on a musical, which is based on a book, which is a retelling of The Wizard of Oz, which itself was a movie based on a musical and a book that first came out in 1900. It's a story that people clearly seem to be drawn to. Wicked the Musical opened on Broadway in 2003.

Just to point out how wild this is, the new movie Wicked is based on a musical, which is based on a book, which is a retelling of The Wizard of Oz, which itself was a movie based on a musical and a book that first came out in 1900. It's a story that people clearly seem to be drawn to. Wicked the Musical opened on Broadway in 2003.

How does that one go again?

How does that one go again?