Eric Thayne

Yeah. And to be clear, I don't advocate for shutting off your ads either. It made sense for me at that time. It was the right move at the right time. And there's a spot when you're bleeding money that you have to you have to do something. Yeah. But we're even starting to like kind of supplement with ads now. And like this year, that's a big play for us.

It's a totally different ballgame when you have a foundation of an audience like you do. Right. Like those ads work so much better because. Everybody knows who you are because they've seen your content, because they have trust with you, and so you don't have to worry as much. But here's the thing. If you're running ads, what I always say is, what is an ad except content that you put money behind?

It's a totally different ballgame when you have a foundation of an audience like you do. Right. Like those ads work so much better because. Everybody knows who you are because they've seen your content, because they have trust with you, and so you don't have to worry as much. But here's the thing. If you're running ads, what I always say is, what is an ad except content that you put money behind?

It's a totally different ballgame when you have a foundation of an audience like you do. Right. Like those ads work so much better because. Everybody knows who you are because they've seen your content, because they have trust with you, and so you don't have to worry as much. But here's the thing. If you're running ads, what I always say is, what is an ad except content that you put money behind?

And the best ads are the best content, right? It's got to be something that's, again, grabs people's attention, is interesting, makes them interested in what you're doing, and has a call to action. And so it makes sense that if you're going to be spending money on ads, you might as well be creating content as well because what you're doing is you're testing ads with your audience.

And the best ads are the best content, right? It's got to be something that's, again, grabs people's attention, is interesting, makes them interested in what you're doing, and has a call to action. And so it makes sense that if you're going to be spending money on ads, you might as well be creating content as well because what you're doing is you're testing ads with your audience.

And the best ads are the best content, right? It's got to be something that's, again, grabs people's attention, is interesting, makes them interested in what you're doing, and has a call to action. And so it makes sense that if you're going to be spending money on ads, you might as well be creating content as well because what you're doing is you're testing ads with your audience.

testing the hooks. And this is one of the huge advantages of content is because most people, especially if you're a beginner with ads, most people think like, oh, I'm going to go spend a bunch of money on ads. But the reality is they're going to spend a bunch of money just testing to see what works. Actually, just testing to see what doesn't work, right?

testing the hooks. And this is one of the huge advantages of content is because most people, especially if you're a beginner with ads, most people think like, oh, I'm going to go spend a bunch of money on ads. But the reality is they're going to spend a bunch of money just testing to see what works. Actually, just testing to see what doesn't work, right?

testing the hooks. And this is one of the huge advantages of content is because most people, especially if you're a beginner with ads, most people think like, oh, I'm going to go spend a bunch of money on ads. But the reality is they're going to spend a bunch of money just testing to see what works. Actually, just testing to see what doesn't work, right?

You'll spend thousands of dollars just testing and find out that none of that worked or here's the one thing that worked. So instead of doing that with ads, you can just do it with content. If you're consistently creating content all the time, what happens is you find those videos that are the outliers, right?

You'll spend thousands of dollars just testing and find out that none of that worked or here's the one thing that worked. So instead of doing that with ads, you can just do it with content. If you're consistently creating content all the time, what happens is you find those videos that are the outliers, right?

You'll spend thousands of dollars just testing and find out that none of that worked or here's the one thing that worked. So instead of doing that with ads, you can just do it with content. If you're consistently creating content all the time, what happens is you find those videos that are the outliers, right?

That we talked about that take off or they go viral or they get a thousand views instead of a hundred views. And you're like, okay, that hook worked. That was interesting. Take that video, run it as an ad. Now you're testing for free. and then only spending money on the ones that have proven to work. And... The type of ads that I think work the best are the ones that work as content, right?

That we talked about that take off or they go viral or they get a thousand views instead of a hundred views. And you're like, okay, that hook worked. That was interesting. Take that video, run it as an ad. Now you're testing for free. and then only spending money on the ones that have proven to work. And... The type of ads that I think work the best are the ones that work as content, right?

That we talked about that take off or they go viral or they get a thousand views instead of a hundred views. And you're like, okay, that hook worked. That was interesting. Take that video, run it as an ad. Now you're testing for free. and then only spending money on the ones that have proven to work. And... The type of ads that I think work the best are the ones that work as content, right?

Because they're entertaining, they're interesting. It's not just like, go buy my thing, right? And so when you test that way, you find what works and then you go spend. It works better, so you're spending less on it because it's more effective than you going out and testing to see what works.

Because they're entertaining, they're interesting. It's not just like, go buy my thing, right? And so when you test that way, you find what works and then you go spend. It works better, so you're spending less on it because it's more effective than you going out and testing to see what works.

Because they're entertaining, they're interesting. It's not just like, go buy my thing, right? And so when you test that way, you find what works and then you go spend. It works better, so you're spending less on it because it's more effective than you going out and testing to see what works.

And then the other thing that happens is when you're creating content, you're building an audience, you're building up a warm audience. I think one of the reasons why...