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Eric Van Dam

👤 Person
188 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

Now you are selling a complete system with the motor, the sensors, all the different components that go into it. The other thing that your sales team did a great job of is you gave the customer options. You gave good, better, best options, and you empower the customer to make decisions.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

Now you are selling a complete system with the motor, the sensors, all the different components that go into it. The other thing that your sales team did a great job of is you gave the customer options. You gave good, better, best options, and you empower the customer to make decisions.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

But you also educated the customer on what were the benefits and the value proposition of choosing a more premium or higher-end garage door. And so you guys, which was driven by your strategic initiatives inside the company, were helping drive up the average ticket. But it wasn't just purely pricing. It was some of the initiatives that you guys put in place.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

But you also educated the customer on what were the benefits and the value proposition of choosing a more premium or higher-end garage door. And so you guys, which was driven by your strategic initiatives inside the company, were helping drive up the average ticket. But it wasn't just purely pricing. It was some of the initiatives that you guys put in place.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

Yeah, I think that's an important aspect, too, for business owners that want to sell their business is making sure that they have an advisor who will roll up their sleeves, really get down into the weeds and really understand the numbers, the business drivers so that they can explain and really help the ultimate investor and buyer universe really get more comfortable with the numbers and the story overall.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

Yeah, I think that's an important aspect, too, for business owners that want to sell their business is making sure that they have an advisor who will roll up their sleeves, really get down into the weeds and really understand the numbers, the business drivers so that they can explain and really help the ultimate investor and buyer universe really get more comfortable with the numbers and the story overall.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

And that's something that we pride ourselves on.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

And that's something that we pride ourselves on.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

The market is a lot different today than what it was in 2020 and 2021. So it is really important to make sure that you are integrated. And you asked the question earlier, what does it mean to be a platform? What it means to be a platform is really having what I would refer to as a shared service center at the top.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

The market is a lot different today than what it was in 2020 and 2021. So it is really important to make sure that you are integrated. And you asked the question earlier, what does it mean to be a platform? What it means to be a platform is really having what I would refer to as a shared service center at the top.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

that can really help the companies that you're buying take their companies to the next level. And so as you think about the shared services, you could have a VP of marketing or a chief marketing officer that's really going to help companies analyze and assess how they're allocating their marketing budget.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

that can really help the companies that you're buying take their companies to the next level. And so as you think about the shared services, you could have a VP of marketing or a chief marketing officer that's really going to help companies analyze and assess how they're allocating their marketing budget.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

A, are we underspending or are we overspending or are we allocating our marketing budget inefficiently? Are there higher return on investments that we could be allocating our dollars to drive more leads?

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

A, are we underspending or are we overspending or are we allocating our marketing budget inefficiently? Are there higher return on investments that we could be allocating our dollars to drive more leads?

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

helping them get better purchasing, buying contracts with equipment or insurance and benefits at better pricing than where they're at today, helping them with best practices across their sales process, maybe implementing technology with a quoting application. helping them with recruiting and training and really taking the company to the next level.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

helping them get better purchasing, buying contracts with equipment or insurance and benefits at better pricing than where they're at today, helping them with best practices across their sales process, maybe implementing technology with a quoting application. helping them with recruiting and training and really taking the company to the next level.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

But if you're going to be a platform and you really want to do add-on acquisitions, it's important to figure out how are you actually going to help those companies grow and take it to the next level. And having a shared services team that can really help those companies is just an important aspect to think about.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

But if you're going to be a platform and you really want to do add-on acquisitions, it's important to figure out how are you actually going to help those companies grow and take it to the next level. And having a shared services team that can really help those companies is just an important aspect to think about.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

And one of the things, I mean, private, Tommy, you'll remember this from your process, but in almost every single deal that you should do, you should ask the seller, what are you looking for in a partner? Private equity firms ask you that question in every single meeting.

The Home Service Expert Podcast
Driving Growth Through Private Equity Partnerships to Scale Home Service Brands

And one of the things, I mean, private, Tommy, you'll remember this from your process, but in almost every single deal that you should do, you should ask the seller, what are you looking for in a partner? Private equity firms ask you that question in every single meeting.