Eric Wolff

We're going to have a lot of our current users that are going to continue paying us because they don't meet our criteria for getting our services for free.

We're still going to have revenue coming in, but our new model is going to be focused on the people who we have a selection of criteria that are going to basically enable you to get a...

to get free license and access to all of our materials.

We're going to be developing education to wrap automation around with.

One of the problems with marketing automation is that you give people a fishing pole and they still don't know how to use it.

And that's a problem that as a software company, it's very difficult for us to solve profitably.

Correct.

And so what we do, so in this case, what this allows us to do is put formal education programs together.

We're going to be able to fund those through donations, through corporate sponsorships.

I can't disclose them, but yes, we have one grant lined up and one corporate sponsor lined up.

It's not official.

Okay.

Uh, we're going to be getting access to at least a hundred grand, um, off the bat.

And then we're going to be, and we're going to be able to continue to raise money is, is, is the great thing is, is we had a, um, we had a model that we were, that we were.

looking at in the for-profit realm that would allow us to do something like this through sponsorships and things like that but it changes who our customers are if if you become if you if you start getting corporate sponsorships they start expecting something and our customers stop being the people that are using our tools and interacting with us and they start being folks who are

Not in the same way because they're not going to be a customer.

They're going to be making a donation.

Correct, but it's not going to be an advertising sort of play where they're going to say, hey, we're going to make this donation and we're going to expect...

you know, X conversion rate on leads, they're going to say, we were going to make this donation and we expect our logo to be on your website.

Yeah.