Eric Zimmer

Because that is a really big one.

Like you said, we are wired to seek comfort.

We are wired to be like, well, this is doing all right.

I mean, you, you talk about the zone of average being a dangerous place.

You know, it's the point where things are working well enough that we don't feel the need to make any changes.

And I have found myself there many times where I'm like, well, this is pretty good.

It's not great.

Could be better.

But I'm just getting through the day.

I don't know.

I've got a lot left to continue to break this inertia.

One of the things we know about habit creation, right, is that habits tend to need a stable context in which to really form.

Meaning if your context is always shifting,

it's much harder to create an automatic behavior.

So I've done a lot of coaching work with people over the years on positive habit formation.

And what I found is those hard and fast rules work in situations where life is kind of predictable.

But when life is really unpredictable, there's a degree of flexibility that is needed in order to not fall into all or nothing thinking

make a mistake and give up.

You travel, I imagine a fair amount for work.

You know, how do you handle traveling or if a kid is sick or I work out every day, but there are going to be times where something perhaps overtakes that gets in the way.