Erik Gatenholm

And you're basically in there convincing people to purchase your products.

You're convincing surgeons to implant these products into humans.

And, and, uh, to get the boards and get the KOLs and, you know, and the KOLs is key opinion leaders.

Uh, it's, it's kind of a board and a special board that you establish of, of, um, of key surgeons and doctors in your, in your field who are interested in implanting this into animals or into humans.

So these are basically your, your go-to customers that you want to get excited and they will talk about your product.

They will get this product into other surgeons hands.

Come on, be honest.

It's been interesting.

It's been, it's been interesting.

I'll tell you that.

Uh, so going from actually coming from us university style, coming into Swedish university stocks, I'm doing this mastery in Sweden.

Uh,

It's been really interesting.

I mean, it's really different.

They're not used to having this American style.

You ask questions, you're interrogating your teachers, you're basically sucking out all the knowledge you can.

And then in addition to that, you're asking your teacher to sit on your board or be your mentor.

They don't have that.

It's kind of like everybody's really drawn back.

So you need to push yourself and you need to stand out, basically.