Erik Matlick

Bombora will be three years in October.

So at the core of what we do, we're a data co-op.

And what that means is we have partnered with many, many publishers and very notable large ones like the Wall Street Journal, CBS, Quinn Street, Bloomberg recently.

They all pool their behavioral and B2B data together so that they have more scale and they know more about their users and they can build insightful, innovative products for their advertisers and marketers.

So that's at the core of what we do.

We have three different products, if you will, that are the Bombor family.

There's Surge Analytics, where we can identify, using all the data that we have access to, we can identify what companies...

in the world are interested in your products.

So if you're a B2B marketer, let's say IBM or Lenovo, and you're trying to sell a product like servers, we can actually identify which companies out of two companies in the world are most likely to be in market for servers in the next three to six months, let's say.

That part is a SaaS model.

We sell it as a subscription.

And we sell it either direct or through our channel partnerships.

We have over 55 channel partners who sell our analytics SaaS product, if you will.

The other product, Audience Solutions, is sometimes SaaS, but more frequently not SaaS.

It is a product that's bought on a CPM, which is a cost per thousand product.

Media world, what that means is they're buying data and they pay for it as they use it.

For every thousand impressions that they use our data to target an ad, they pay us a certain cost per thousand.

So it's a variable price.

But what we have seen is that the more subscriptions that we sell, the more revenue we drive on the variable piece of our business as well.

So, you know, we launched the analytics a year and a half ago.