Erika Barris

Now, our first instinct was to push for the most obvious idea, cars.

Just call it Market for Lemons and make it about trading different used cars.

I mean, it's right there.

Yeah, like imagine you're in the game aisle.

Ooh, a car game.

Is it about racing?

Are there moving pieces and fast cars?

And oh, it's none of those things.

Bummer.

Out.

Not getting it.

I don't know if I fully buy this, but welcome to the world of choosing a name and a theme for Big Box.

And now, in that highest stakes part of the process meeting, Exploding Kittens was about to show us some potential themes and names that they think might get us on the shelf.

Get ready for... Oop, sharing is not turned on.

Hold on, let me hit allow.

I think I...

Got it.

Stephanie Pesta is in charge of the art and design part of this process, and she was ready to present us with three possible names and themes.

But first, she wanted to share a bit about how her team takes a prototype like ours and starts to find a name and theme.

Sports trading.