Erika Barris

She told us we've got something here.

But she gave us that dire warning.

I mean, the most obvious question is, why does it matter?

Like, if we have a killer game, why does the theme and the name matter so much?

Three seconds like a science, like have you done research on this?

You know there's three seconds.

So for Jamie, the question of theming and design and title is all about that three feet and three seconds.

When you get close, does our game very quickly pique the customer's curiosity somehow?

Yeah, and just to step back for a second, after we had that big meeting with the exploding kittens with their three themes and names, we tried to trust the process to let the choices percolate.

It was a name that we all just liked saying, like we wanted to tell our family and friends about and just couldn't stop thinking about.

That theme and that name was, drumroll please.

Sell me a Sasquatch.

You get a Sasquatch and you get a Sasquatch.

Yes.

Ah, yes, the breakout TV show about paranormal things viewed by tens of millions of people back in the 90s.

And you suspect what?

Bigfoot?

Or maybe you were one of the millions of 80s kids traumatized by NBC's Unsolved Mysteries.

It all comes down to three feet and three seconds inside a store.

A gut reaction to a name and a theme.