Ethan Keiser

The last book I read, oh, it was How to Send Cold Emails.

I don't remember the author of it, but it was 200 pages.

I read it on the bus.

And everything they wrote about I thought was extremely great and I implemented today.

It's really concrete.

I don't like reading too much abstract, visionary books.

I like reading what a useful sales technique.

So I spend most of my time reading articles on HubSpot or Salesforce and how to make more sales.

That's what I read more about.

I think, I mean, this sounds cliche, but I think Amazon, like Jeff Bezos, he's just probably the best, one of the best CEOs of all time, if not the best, because he just is growing at such a crazy rate.

I don't really know.

What do you use every day?

I mean, obviously I use Gmail, but actually...

I'll do a small plug.

TechCrunch has a hackathon, and we won it by building a tool to help us lead Gen.

We built our own internal tool for this hackathon, and we won the online hackathon for TechCrunch.

And I use that every day.

What's it called?

It's called Warmly.

What it does is whenever an article comes out about a certain topic, like the president of Florida says X, Y, and Z, it finds that article.