Ethan

you know pursue their opportunities to go play major junior or or pursue the collegiate route like there's so much that goes into putting your kid into hockey that you know just you get priced out if you are not a family that could afford that type of lifestyle like

Even hanging around in NHL locker rooms where sometimes I'll talk to players and sometimes you'll hear them discuss the cost of putting their kids into hockey and buying stuff for them.

It's not cheap.

I get it.

If you make a certain amount of money, you're not thinking about it that much.

But if you're on close to a vet min, you're thinking about it a lot more, right?

Making $750, $1 million.

You're thinking about that a lot more even.

The fact that we're at that point is really surprising to me.

But I think...

The fact that there are initiatives where you think of people like the Hockey Diversity Alliance that are trying to make it a little bit more accessible for people of color to get into the game.

Obviously, there's the player coalition that the NHL started as well.

They're trying to do their work too.

I think it's a combination of making the game affordable, but also accessible and having players of color, having people of color see people who look like them who are playing the sport and letting them know that

And there's a possibility where that culture can actually accept them, which brings us to a whole other thing about just the discussion of hockey culture as it is right where there's a lot of gatekeeping.

Unfortunately, there's there's a lot of discrimination still that persists and it doesn't make a space like hockey all that welcoming for for people who look like you and I, Roy.

So I think a lot of that has to change.

It's a lot of systemic changes that have to happen.

Absolutely.

And if you are someone who recognizes from a young age that you might not want to, or you might not want to, or you might not feel you're able to play hockey at a high level, the fact that you're able to see a David Amber on Sportsnet or Hockey Night in Canada, a P.K.