Eugene Levin
👤 SpeakerAppearances Over Time
Podcast Appearances
MARIUSZ GASIEWSKI- Still have.
It's not as big as it used to be.
But I think early on, that was extremely important.
The way affiliate marketing in B2B SaaS works is not that people will sell your product for you.
But if they want to write some kind of article, having an affiliate program gives them extra incentive to write about you.
So for us, it really helped to spread the message.
It would never work if product was not good.
But because product was so good, affiliate network was a huge boost early on.
Now it's, of course, a smaller part of the business.
Oh, at its peak, probably a third.
That was around 2012, 2013.
All right.
Three, four million.
We had to.
So that's actually something that I don't recommend to do.
So do perpetual 40%.
We did it.
Because maybe early on we're a little bit desperate.
It was a phenomenal deal for affiliates.
It attracted a lot of really great people.