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Eugene Levin

๐Ÿ‘ค Speaker
238 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

But perpetual fees, they sort of incentivize people to kind of grab something and do nothing with it.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Because they just get paid forever.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So we had to change this perpetual fee.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And now we reward people for bringing new customers.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

But we don't pay perpetual revenue share.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Right now there's just cpa so you get you get paid for registration for trial and for new paid customer and there are different you know in different tiers and also depends on country so you know you paying customer in the united states more expensive than in let's say southeast asia but

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

If I'm not mistaken, it's a couple, like for the whole thing, you'll get a couple hundred dollars.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

100% recommend, just don't do perpetual fee.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Do maybe two years, three years, not perpetual.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So that was the second round.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

We did a little bit of a smaller deal before that.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

But the second deal with Greycroft was $40 million.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

It was also partially secondary.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

No, not me.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

No.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

We didn't have to do that.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Do you remember?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Yeah, the valuation was around $200 million.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So yeah, this whole chart is kind of my pride and joy, because when I joined, it didn't necessarily look this way.