Evan Fanning

A little industry.

Yeah, so we're a social creative agency, essentially.

So we run social channels and strategy and content for lots of different brands in Ireland.

And we do a lot of sports content within that.

We work with Sky.

We do a lot of stuff with the Ireland football team.

We work with Lifestyle Sports.

We recently just launched the New Ireland kit with Troy Parrott and Abby Larkin and kind of devised and created all the social content strategy.

And all that's obviously being a social first campaign.

That's not a TV campaign necessarily or anything like that.

It's working with Lifestyle to deliver it all socially first.

So, yeah, but obviously, like I worked, we go back into the media landscape, into sort of digital media.

And, you know, my background is obviously prior to that, working across legacy media, shall we say.

Yeah.

Guardian, Telegraph, stuff like that.

But I think on that Six Nations launch, all you hear, and look, I've been to Six Nations launches, I know the beat there, like it's, I go on a limb and say, even Rory is going to struggle to produce great journalism out of that event.

Do you know what I mean?

It's five minutes of Caelan Doris or different captains talking about

you know, like, okay, we've got some injuries, but we can do it.

Like what we used to call in the garden, we used to laugh at, like, footballer wants to win football match quotes.